traditional marketing
Important elements play a part in developing a recognizable brand - logos, colors, font styles, and even persuasive copywriting in taglines. For example: TARGET. When we see their red target logo on TV ads or on the side of a truck, you know that company and their products by that brand. That’s what you want, a lasting impression giving confidence in your company.
Granted, traditional Marketing is not Web Marketing, but one goes with the other. Say we design a print ad for you. Did you know we can develop a landing page on your website to track if your traditional marketing such as an ad in a magazine is paying off?
Customers recognize your company by your brand. This represents what you do and who you are, what your products or services are and can impart trust that you stand behind your brand. What impression does your brand give?
Your printed collateral materials let your customers read information about your business capabilities, your products and/or services. Brochures, fliers, business cards, fact sheets are designed with your branding identity clearly defining your company's image and your marketing message.
When you have newsworthy events, a press release is written in the third person, and provides information about what’s happening in your company. Have you brought in a new person, created a new store, or developed a new product, need one for a press kit? Publicity about specific events written in a press release are generally distributed by email, fax or snail mail.