Frequently Asked Questions

 

Through the years, our team has found that the best questions are always asked by our clients.  Below is just a sampling of the most frequently asked questions to date.  If there's a question you have, and it's not on this page - please let us know as we're always looking to make the process of web marketing as simple as possible.

 

• What is SEO?

  A three letter acronym for Search Engine Optimization describing the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of factors are important when optimizing a website, including the content and structure of the website's copy and page layout, the HTML meta-tags and the submission process.

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• What is a search engine?

  Internet search engines (ie. Google, Yahoo!, MSN) help users find web pages on a given subject. Search engines maintain databases of web sites and use programs (often referred to as "spiders" or "robots") to collect information, which is then indexed by the search engine.

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• Do I need pay-per-click?

  PPC advertising can give quick results as a way to get online presence until the organic searches kick in. It's also an effective means to augment advertising whether you are using online or offline.

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• What are search engine submissions?

  Research is performed to find industry specific sites on which to invite placement of your web site. Specific tags and descriptions for relevant placement are written with relevant content.

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• How long before I see more visitors to my web site?

  If you've recently launched a new website it can take from 6 months to a year for search engines to index your site and send traffic to you. The time can be dependent on how agressive the Search Engine strategy is.

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• How are keywords chosen?

  Research about your industry finding terms and phrases that are searched and then choosing the most specific and relevant words for your business. This is a highly technical decision and at times analytical tools are used to expedite the process.

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• Who writes the content?

  GTI offers professional copywriting for all offline and online work and it is SEO/SEM compliant. We recommend that we write the content for you however, you can do it yourself. What we find is that this can hold up developing your project since you are busy managing your business and often don't have time to write the copy too.

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• How will a website increase my business?

  A website can give you 24/7 coverage, an electronic sales force, and an open store 24/7 to give customers a chance to purchase your product, services, or find out about your business.

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• What kind of analytical reports does GTI provide and what do they mean?

  Our analytical reports include things like how many visitors came to your site, where did they come from, how long did they stay on the site, did they complete a lead form, and at what point did they drop off your site.

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• Can I do my own search engine optimization?

  Yes you can, but it's just like anything else, if you are spending time to learn how to do SEO on your site and that takes away from you managing your business, then it is a better decision to hire the pros so they can quickly and efficiently perform SEO services while you do best what you do.

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• How long does it take for a web project?

  This is hard to say, but the rule of thumb is from 6 to 12 weeks, depending on the complexity of your project. If it involves SEO development it could take as little as 3 weeks and if you have a complex set of products you are having us develop a shopping cart e-commerce site for, it could take 2 - 3 months.

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• How do I go about getting photography and images for my site?

  GTI can recommend professional photographers or specific sites where you can choose your images. This is a value added service and we can do this for you but it does add to the cost of your project so as a way to cut costs, we encourage you to find images that you like and we can then integrate them into your site.

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