Website Design

• User Interface (UI) Design
• Appropriate Marketing and Messaging
• Latest Usability Requirements
• SEO Compliance
• Content Management

GTI considers websites to be a revenue generating channel within any marketing venue.  We are certified through HFI in Usability Best Practices and visually present your products and services with targeted marketing and messaging tactics.  We have a large portfolio of websites within several industries for you to review.

 

 

This refers to the actual layout or template design of the website pages.  To keep it simple, what this means is that we design your website so that the interface is simple to use and easy to understand for your end user.  Our graphic designers have both web and print background, which provides strong opportunity to ensure appropriate messaging and calls-to-action.

Your website should be considered a revenue generating channel and as such our designers provides the pathway to ensure that the user completes the desired action before leaving the website.

 

 

 

Since GTI considers your website to be revenue generating, it is important to include appropriate marketing and messaging within call to action graphics, text links, and visual display opportunities.  This also gives you the ability to change out your offers, sales messages, news announcements and points of interest, so your user has a good idea of your offerings.

 

 

 

GTI is certified thru HFI Usability Best Practices.  Your website is only as good as its usable functionality.  What this means is that proper navigation points, headlines, colors, text and visual imagery all have an impact on the end user and how they use your website.  Because we understand that there are different types of learners that look in different ways for the exact same product or service, we design the user interface to make it easy for anyone to navigate, regardless of their chosen pathway.

 

 

 

The biggest benefit GTI brings to your company is the fact that all of our websites are designed to meet the latest SEO requirements.  Website design and SEO are counter intuitive to each other when it comes to creating a user-friendly website that the search engines like.  However, GTI has found that fine line compatibility of bringing those two core competencies together in a way that enhances both spectrums.

  

 

Once your website is designed and built we encourage you to manage it through your own organization.  We encourage you to implement content management so that ongoing maintenance of your website is cost effective.   Our Content Management System is very robust and contains a WSYWG editor that makes changing copy and images (within the body of web page) on your website as easy as working within a word document.   The only time you will need to engage GTI to make changes to your website is when you are adding pages or changing out header images, or navigation in order to maintain consistent look and feel of the site, without breaking your design.