Conversion Analysis Complicated Process?
Is it as complicated as it sounds? The simple answer is Yes
. The first step begins by defining an actual conversion, which can be any or all of the following:
- a PDF download
- completed lead form
- commerce transaction
- phone call
Whatever the scale and the requirement, Go Traffic Interactive's planning strategy will fit your specific industry. We work with you directly to understand your individual measure of success and then to plot a strategy. Our efforts globally encompass tracking a campaign from point of inception through the close of a sale. With that information we then determine the efficacy of your advertising campaign by determining whether it will be online using PPC
and Banner Ads
all as part of an Online Media Strategy
or offline marketing using traditional print media
, TV, radio, etc.).
By utilizing different measurements, such as web logs, or 3rd party tracking systems we can combine all elements of the data together to create a full picture of a campaign value. We’ll produce reports that speak to your particular business and can customize the delivery for ease of use and understanding. The bottom line is that analyzing your conversions will layout opportunities to increase your overall business and project dedicated efficiencies to your ad spending.