Search Engine Optimization (SEO)

 

Organic SEO is the process of naturally growing your web presence within the search engines by following specific tactics when combined together create strong relevancy and high positioning of your website.  These tactics include but are not limited to:

• Competitive analysis
• Extensive keyword research
• Meta data development
• Ensuring sound website architecture
• Link Building Strategies
• Keyword phrase integration into copy
• Performing aggressive submission programs to insure proper indexing within the primary search engines

We then submit your URL/Website address to the 4 major Search Engines and the Open Directory. From there, the Internet technology (often referred to as web spiders) “crawl” the entire website - copy/text, keywords, title tags, pictures and links. 

 

Electronic press releases are a great way to announce a new service, product or partnership and provides very quick link building tactics for pointing back to your website.  The benefit of using e-releases is that it provides immediate national distribution to the primary online news sources including the New York Times, the Washington Post, the San Francisco Chronicle, and the LA Times, to name a few.

 

These highly trafficked websites are instantly indexed within the primary Search Engines, and within the matter of a couple days you will see your press release show up on the first page of the SEs.  GTI includes e-press release distribution as part of our ongoing SEO services.

 PAY-PER-CLICK AND PAID INCUSION

 

Utilizing a combination of PPC and Paid Inclusion enhances the relevance of the site, further boosting traffic.  When a site comes up with PPC and organic, people are more likely to click on the organic link, and when they see both, your company's credibility goes up, and this can increase your click thru rate, which means more leads, more sales, more traffic.